Make the Logo Bigger (C) 2008 Jon Ashley

Messed up sketch recording (M-Audio FireWire 410 was fritzing out) of a song I threw together for Stream 2008 but decided not to perform. (MP3 linked from title.)

Make the Logo Bigger lyrics

(well...)
You got the styleguide
you got the brand voice down
you know her personality


(but you...)
heard that it's got to get viral
"I need this thing to spiral!"
got to get the word out economic'ly


(so you de-)
'cide to take it interactive
know what impact that can have
you're gonna make this baby scale


(be it...)
organic, green, progressive
mid-level news to massive
you know you're gonna make the sale


(mmmm mmm.... and then the Client says)
make the logo bigger!
make the logo bigger!
make the logo bigger!
(2x)


(well the Client says!)
we Love it all, but could you
just change a thing or two ?
I'm not that crazy 'bout that shade of blue


(and I...)
Don't know about this typestyle
the photo, tout or hero
don't think the message is getting through


(and then the Client says...)
Make the logo bigger (3x)


You've found the audience
can reach them for mere cents
analytics, to track their buying moves


you've got that multi-media
audio and vid to greet ya'
you know how to lay down the moves


(and then the Client says...)
Make the logo bigger (3x)
(repeat)